Quote from The Dip — Seth Godin

“The challenge is simple: Quitting when you hit the Dip is a bad idea. If the journey you started was worth doing, then quitting when you hit the Dip just wastes the time you've already invested. Quit in the Dip often enough and you'll find yourself becoming a serial quitter, starting many things but accomplishing little. Simple: If you can't make it through the Dip, don't start.”