Quote from The Dip — Seth Godin

“I'd rather have you focus on quitting (or not quitting) as a go-up opportunity. It's not about avoiding the humiliation of failure. Even more important, you can realize that quitting the stuff you don't care about or the stuff you're mediocre at or better yet quitting the Cul-de-Sacs frees up your resources to obsess about the Dips that matter.”